The demand for textured hair expertise is skyrocketing, yet many Australian salons are missing out. With nearly 20% of the population having naturally coily or curly hair—and a global textured haircare market projected to hit $15 billion by 2025—now is the time to expand your skill set. Adding textured hair services isn’t just about inclusivity; it’s a smart business move that attracts high-value clients, boosts revenue, and positions your salon ahead of industry trends. Here’s why textured hair should be your salon’s next big focus:
Tap into a Rapidly Growing Market
Textured hair clients - encompassing coily, curly and wavy textures - represent a significant and expanding segment in Australia. With nearly 20% of the population having naturally coily or curly hair, there’s a clear demand for skilled stylists who understand these textures. Salons incorporating textured hair stand out and attract a loyal, high-value clientele.
Increase Revenue with High-Touch Services
Textured hair requires adjustments to techniques you’ve mastered and newly acquired specialised techniques to elevate your craft. From maintenance and care treatments to styling within your niche, there’s a path for you to welcome tighter textures into your chair. These experiences attract premium pricing and encourage repeat visits. By offering tailored treatments and expert styling, we’ve proven that your salon can significantly boost service revenue.
Stay Ahead of Industry Trends
The beauty and fashion industries are increasingly embracing textured hair. From editorial shoots to film and television, the demand for hairstylists skilled in working with tighter textures is skyrocketing. Training in textured hair positions you as an industry leader and opens doors to high-profile opportunities in fashion, film and salon.
Expand Your Salon’s Skillset and Reputation
A salon that caters to all hair types—not just straight and wavy textures—becomes a trusted destination for expertise. Investing in textured hair education not only elevates your team’s technical skills but also attracts the next generation of apprentices. Our salon partners who have incorporated texture services find it easier to recruit apprentices eager to learn a full spectrum of haircare. This investment enhances your salon’s team culture, strengthens client retention, and positions your business as a go-to hub.
